Narrow-sighted professionals still see this as an industry back when airlines could charge high fares attract passengers and get away with it - now im afraid, the travelling public are not so stupid, so airlines like Ryanair and easyJet will survive as they continue to diversify and offer cheap, affordable travel with consistent performance.
This is true, but there is a flip side. Regular FR users (like myself) aren't so stupid either. I've saved myself a fair few bob by watching ryanair.com and waiting. The routes I use are on a fairly frequent cycle of promotions right now, so I know not to pay more than single figures. The question is whether FR can continue to make more money from unfamiliar customers than it does from its regular tight arses like me...
