Now let me see....
BA starts up low-cost airline to compete with its own product.
BA changes its mind and sells low-cost airline for not much money
Low-cost airlines thrive, and look to be the future in Europe
BA modifies its product to compete with the burgeoning low-cost carriers
BA's former offspring is sold for almost four times what BA got for it.
BA now has no serious low-cost product, but has helped to create a formidable competitor.
Now that's what I call management!