AKA fresh..BA stopped wearing hats a number of years ago after a vote ( democratic show of opinion for those that don't know or forget
).
As someone posted people see a pilot in an airport and have no idea who they fly for.
But is seems funny that after years of spending billions on marketing it seems that EK will only make money if we wear a hat and do a nice PA. Horse.
Joe public chooses where he wants to go, and by and large chooses the cheapest way of getting there.
And as for rucksack being un-profeshanul, wait till I start carrying my Ek issue PJ's over my arm as I walk thro' the terminal..
We have some prize morons in our management team.