Originally Posted by gasax
And virtully all the other aircraft you test are also co-incidently for sale. And it would just be bad manners to write that the aircraft is pants.......
Some of them are for sale, but most are not. It would be bad manners, bad form and bad business to lie to the readers just to keep an aeroplane owner or advertiser happy. We attach great value to the relationship that we have with our readers.
Some examples
- One accessory manufacturer refused to advertise for ten years because of something we wrote in a review.
We stood by our words.
- One manufacturer spent £20k on legal fees when they threatened to take us to court over a review of one of their products.
We stood by our view and they (eventually) backed down.
- One UK business refuses to advertise because we refuse to sell them editorial alongside their advertising.
Now they advertise in a magazine that sells them editorial.
- One importer recently offered a lot of advertising in return for guaranteed editorial and regular cover stories.
We didn't pitch for the business.
Rgds
Ian