You're watching the Wimbelton men's finals on local cable TV, and halfway through the fourth set, with the players evenly matched, mid game, the station cuts to a local soccer match - in Arabic.
And you're not even remotely surprised.
(A female friend who is an avid tennis fan rang the channel once when this happened and gave them a right royal earful - which from this particular lady, is something to behold... and believe it or not, they went back to show the rest of the tennis. I kid you not.)