When I worked for a Very Big Company with a Significant Logo I was often told cost cutting measures and various management decisions that negatively effected staff were to increase shareholder value. I pointed out once that I too was a shareholder and that I wished to see a balance between profit and social responsibility which in my humble opinion would be for the long term benefit of the company and it's customers. I quickly realised that I wasn't a big enough shareholder to harbour such opinions.