KPAX,
Why should if be embarrassing? The European Airlift Centre at Eindhoven has been coordinating such tasking between nations for quite some time. If any of the nations who are signed up to the scheme have spare airlift capacity, they declare it to the Centre and it is allocated as required.
http://www.europarl.europa.eu/meetdo...heeteac_en.pdf
tells you more.
Makes sense to me.