I can afford not to fly Ryanair but why should I? For example, take flying to Madrid: Heathrow, Gatwick, Luton and even London City are nothing like as accessible to me as Stansted and since flying Ryanair has cost me as little as £10 return on this route I'd be daft to fly easyJet, BA, Iberia or Air Comet.
The only thing which makes me feel somewhat easy is that there is a cost to flying Ryanair, and this cost is paid by its employees and agents' staff.