the interesting thing is that more airlines could also follow according to good rumours!
Come on then, Buster, spill the beans! This is a rumour network after all.
Well done, Luton, in attracting a 'flag carrier' offering a full service product. I'm sure the service will do very well; there's a big Jewish community in North London - 20 miles down the M1 - and Thomson were getting good load factors on their LTN-TLV service despite not having the reputation of El Al.