Just on the almost ZERO media coverage for this incident: I think posters are right by saying that if this was QF, the media would be all over it like seagulls on a chip.
But I think the reason EK have escaped (relatively) unscathed by the media is that they are not an Australian airline. It's the good old Aussie "I don't give a rats...they're from Arabia or somewhere..." attitude.
And go easy on "sparky-boy" from 34C. He might have mixed his seat number up, and he may have seen reflected sparks from the tail-strike, or even from the electrical damage to the ground equipment. Just sayin'!