From the article in Halfpint's link....
So what can you do to avoid being hit by Ryanair's extra costs?
One of the best ways is to find another way of getting where you want to go, or changing where you want to go.
Ryanair's add-ons are now such that a Ryanair flight is very often a very expensive option.
Killed the Golden Goose, in so many ways, has Mr O'Leary.