It certainly looks bad...don't think anyone could have survived that.
Some years ago I ran into a guy from ANC who was the jumpseat rider on the FedEx MD-11 crash at EWR in 1997. He told me about the initial response to the crash. The aircraft bounced, came down hard, rolled over on its back and burned. The pilots, jumpseat rider and two company pax in the back were able to exit with very minor injuries. When the crash crew rolled up, they thought the five people were spectators who had run across the grass to the crash. They were told to get away. Needless to say, the crash crew's demeanor changed when they realized they were talking to the survivors.
You gotta wonder if the reporter (Mark McDonald in HK) really watched the same video as us....
I've seen a couple of different videos online, some show the initial touchdown and bounce, others start with the second, more violent impact with the runway.