argusmoon....
There's a lot more to Cairns in particular and FNQ in particular than just the Mossman Gorge but I agree it's no Honolulu.To me though that's it's attraction but I'm not Japanese and that's who we're trying to get....
Perhaps we should find somewhere that has something in common with Honolulu.Something that the Japanese can understand and look at with pride....and relate to.....something like Pearl Harbour.....I know.............Darwin
The again they also shelled Rose Bay in Sydney so maybe we could push that as well....
At the end of the day it's hard to beat Waikiki Beach even if there is no surf and the sand is imported.The image although built up with advertising and several movies is as I said hard to beat.
The reality is that Cairns is a small place and really a stop over on the way South but the Japanese with one weeks holiday a year don't have the time.