Just travelled up the A1 and followed the signs for Teesside Airport.
On holiday in Spain and the Canaries both airports called flights for Tees-side(sic) airports. A174 at Eston signs Teesside Airport. What is suicidal about calling an airport what other people call it?
Naming it after a city which is exactly equidistant between it and Newcastle Airport obviously hasn't worked.
It can't be any worse and it may even generate some positive publicity for a change.