I disagree not everyone is out for a totally bargain bucket deal, many myself included are willing and able to pay a bit more for a better time of flight and the convenience of traveling from an airport on the doorstep.
Even the total bargain merchants put a price on the fuel getting to an airport further away and most will stump up a few extra quid not to have to leave the house at 3.00 in the morning for a 7.00am flight from Manchester.
Myself my next trip to Paris is costing three times the price of what I could have paid Ryanair from East Midlands, but the airport was further way, we would have less convenient flight times and at the other end I would not have been at Charles De Gaulle but at an airport with no TGV service to connect to.
No I did not like paying three times as much as the dirt cheap Ryaniair price, but I considered it to be worth it.