I like to think more desperate and scraping the barrell. After all, in the worst economic dowturn since the 30's, baby is not the airline that got 6 brand new aircraft delivered last month. You don't have to be an economic expert to work out that can't be a good thing. Anyway, 'they' did the 'bye bye baby' thing a long time ago as a rather pathetic response to baby binning Teeside as a base.
They're welcome to it!