You know, if you cut-and-pasted that CEAC media release about helo noise and mailed it to a certain Victorian tabloid with the caption "HEARTLESS LOCALS COMPLAIN ABOUT NOISY FIREFIGHTERS", they'd run it un-edited on the front page. Add in a photo of a burnt-out house with a slightly singed dolly in the ruins, a collage of a Skycrane and a file-photo of a masked protester, and you'd be on to a winner.
Not that I'd ever advocate such a heartless exploitation of people's grief or anything.