all extras added - still cheaper than the competition
ryanair1 - I find this statement somewhat misleading.
If when measuring the competition, one requires the competing airline to fly the same airport pair at within a 2 hour window, this leads to a very narrow set of competitor flights. I suspect that many people regard the competition as being rather broader than this.
As an example - suppose FR fly from STN to GRO at 6:30 am. By the FR definition, a flight from LTN to BCN on Easyjet at 7 am is not a competitor flight.
By changing the definition of 'competitor flight' enough times, one can always claim to be the cheapest. However, a very specific legal definition is not a good proxy for what customers define as a competitor flight.