All this debate is great (if not repetitive!), but isnt really answering my question which was;
'In a London paper there was a story/advert (i dont know, i havnt seen it) about British Airways and 'Sponsorship'. Has anyone else heard anything that may suggest its coming back?'
The rights and wrongs about whether or not they 'should' could be debated ad nausem but its quite a simple question, really. Yes theres a few answers that would suggest that it isnt, in which case why would the story have appeared in the first place?
P.S. Im attempting to find out which paper it was in and will let you know when i find out (IF i find out!)