Hilarious Consortium Name
[FONT='Arial','sans-serif']Thought it would be fun to mix up the discussion a bit and discuss one of the consortium names. Has anyone noticed the ironic trademark name? This is purely in good fun not malice![/FONT]
[FONT='Arial','sans-serif']Soteria. While in the simplest interpretation it’s the latin translation of the greek word for salvation or "to save" which on the surface seems appropriate for the mission. If you break it down etymologically though, you find that Sot = stupid or drunk to the point of stupidity. and eria being an organism, disorder or disease. So, one could say that Soteria is a painfully progressive stupidity disease, or that they’re a bunch of drunk SAR crews and businessfolk. Either way I’m sure you brilliantly-witted British rotorheads will come up with some funny repartee on this theme.[/FONT]
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[FONT='Arial','sans-serif']Further digging in Wikipedia reveals that Soteria is also a center for holistic mental illness treatment. No matter how you slice it, I believe that thorough trademark research wasn't conducted for this business name. It's just too easy a target 
Thoughts, volleys, parrys?[/FONT]