You would be writing
Scumbag O'Riley and they would not be replying - OR paying! RYR really are very smart and I am sure that text books have already been written about them. Periodically, each line of business gets a complete upheaval which might be due to 'disrupting technology' such as the PC or just because someone implements new work practises as RYR have done. In the airline world, the last big upheaval was Freddie Laker and he was grandfather to RYR (as there was another generation of LCCs between them).
In all likelihood, it will be another 20 years from now before another upheaval of this magnitude happens in the airline biz. So you might as well enjoy this one.
