At what point is the "trigger" where QF will have to act to preserve the mainline brand? If at all?
An example of sacrificing a successful product to protect the main / core brand is Estee' Lauder.
Estee' set up a lower cost product & re-branded these products which they distrubute thru Target stores nationally. The product has been & continues to be very profitable at the lower end of the market.
However Estee' has decided to scrap the lower cost / budget brand to reduce costs for the entire Estee' group even though the budget brand has been hugely successful.
The result being reduced costs via employment,advertising, duplication processes, distrubution costs & consolidation on the main or premium products.
Is QF in such a state where our own industry brand consolidation may occur?