The VC10 was a good try ... but it killed British aviation. A plane designed by commitee to meet the short term needs of a airline.
As to it being a good looking airplane its a matter of opinion, the 707 is to me the best looking of all the first generation jets, period.
If it haddn't been for goverment pressure BOAC would have dumped all VC10s in favour of 707s, luckly, from a
PR point of view, the 747 came along.