Agreed allanmack it certainly has generated a huge amount of "free" media exposure for Ryanair to-day! In fact it has very neatly deflected the spotlight away from the topic that the BBC was talking to him about at the start of the interview this morning regarding the Hand & Hold luggage plus the removal of airport check-in's. He really didn't want to talk very much about the £30 charge for luggage but kept repeating just how much cheaper Ryanair is to fly!
Ah...the art of deflection is alive & well!!!