Just Another Eure
Will just another pound, or Euro make the difference?
As a passenger or, rather, a potential passenger, possibly yes.
I've flown Ryanair with decreasing frequency, each time saying "Never again". It's true that they do fly to some places that other airlines can not reach and out of necessity I've succumbed in the past.
Now, however, when looking for flights, I don't even bother to look at Ryanair unless it's the very last resort.
Each new charge is a new nail in the coffin of customer loyalty, or even customer indifference.
So - will another pound really make a difference??????
Cumulatively - YES - eventually
What will be left as the Ruinair (saw that earlier - very good) passenger base will be the the dregs of passengers who, actually, I'd rather not travel alongside. These people probably don't have the intelligence to work out that Ryanair isn't cheap anymore - it just feels cheap.