... and publicity is cheap.
It's a fine principal, used to great effect by Ryanair, and of course the Chairman of Virgin group.
In this case though he may have miscalculated IMHO.
I'm presently half way through a working trip around Europe, and because I'm paying I leave no stone unturned to find the most practical and economical way to do it.
As always FR get their fares checked as they claim to be on the cutting edge of low cost air travel, suffice to say that they do not appear on my (flexible) itinerary because they are not competitive on price for the sectors I am flying.
You can fool some of the people some of the time but .....