One BA pilot who used to fly the LHR to BFS shuttles had a great line of patter for his pre-take off announcement. One beautiful summer's evening in the late 1990's we were flying back on the last flight of the day. Concorde was just in front of us so we had to wait while it took off. The sheer power of its engines made our Boeing 737 vibrate and he came on the intercom with some witty comments about this followed by an amusing description of our flightplan. I don't remember it all but one comment stuck in my mind. He explained we would make a sharp turn immediately after take-off. This was necessary, he said, because travelling in a straight line would result in us landing in America which he was sure was not part our travel plans. Everyone laughed and there's no doubt it helped nervous flyers relax. As a passenger I do understand the flight crew are very busy but if the pilot has warned you about turbulence during the intial climb it does give you a greater sense of security when the aircraft is swaying around. The same thing applies if it's going to be a bumpy approach.