Well now, let me say this.
I'm just looking at a London to Cairo trip. Travelocity gives me but two direct carriers.
I can choose BA or Egypt Air. Now which one am I going to choose?
Just testing how PC you are - how much you value your life.
Now I'll add this. BA 303 pounds. Egyptair 752 pounds.
You can slag BA off all you like but I think they're trying reasonably hard...