Interesting article in today's Sunday Telegraph which illustrates the scope of BA's problems. The Atlantic stuff is doing OK-ish (like all the Atlantic carriers), but short-haul is really struggling against the low-cost carriers. It does make you wonder if BA's shift of emphasis towards the now rapidly-disappearing business class passenger was badly timed and will hurt. One very interesting statistic quoted was BA's passenger/employee ratio of 650, compared to Ryanair's 6000. Virgin's is around 3000. That's expensive, and will need to change. However, I don't doubt that they will survive and, at around £3, the shares are probably a very good buy.