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Thread: Demise of BA
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Old 31st Aug 2001, 11:28
  #15 (permalink)  
Desk-pilot
 
Join Date: Mar 2001
Location: UK
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Talk of BA's demise is premature.

One World is growing nicely
The AA deal is coming together
Ayling has left
BA's strategy of switching to premium service and cutting capacity is now being followed by almost every major carrier (2 years later than BA!)
BA has about the highest credit rating of any airline
BA is widely regarded as having amongst the very best service of any airline
Staff morale is an issue (but you show me a major corporation that hasn't a problem there and anyway I would say that's improving with Eddington)

I totally agree with the comment about bureacracy though - serious work needed there!

BA's no different to any other carrier - it's having a tough time at the moment but losses of £65m are trivial for an organisation of BA's size.

As for can it survive - fear not my friend BA will outlive all of us!

Desk-pilot
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