PPRuNe Forums - View Single Post - BA Exec Club muddled thinking
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Old 20th Feb 2009, 10:31
  #32 (permalink)  
PAXboy
Paxing All Over The World
 
Join Date: May 2001
Location: Hertfordshire, UK.
Age: 67
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This is the kind of useful change we will see all carriers do in the recession. They need to increase load factors - because that is what the Main Board of Directors look at. Whilst they will know the breakdown of revenue, if you are getting previously hacked off pax on board and getting their FFMs back - that is 'good'. The tier points cost them nothing and the cost of redemption is (effectively) nothing. Actual FFMs do have a cost. In my view, a sensible action for BA.
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