Ice Viper
My point is- can they survive.
My answer to your query is, yes.
It's all very well debating whether or not there is a recession. BA are proud to boast that their market share of premium transatlantic traffic has risen. Despite this rise, though, they have still seen an overall fall in traffic because of the fall in this market.
They are basically a civil service type operation with practices dating back to the 1960s, and unless there is major change they cannot survive in the highly competative world in which they operate.
I forsee that they will retrench to a long haul only operation at soley Heathrow in an attempt to prolong their existance.
Maybe the government will bail them out, or maybe it will be politically advantageous to allow them to fold in an attempt to demonstrate the folly of privatisation.
GustyOrange
Don't forget that Merrill Lynch are employed by BA.
[ 30 August 2001: Message edited by: nhl ]