I've just read the Merrills report on BA.
It starts with:
BA shares are ultimately likely to outperform on the anticipation of improvement in the macro backdrop.
It goes on to say:
Yield looks attractive, management plans to hold div.
More specifically,we have shown in this section that changes in the NAPM have led a change in BA's passenger mix at points in the past. (NAPM is stabilising.)
The benefits of the controllable elements of yield are materialising more strongly than anticipated.
This reflects the fact that BA appears to be taking share of the premium market.
Sounds like more sensationalist reporting from the press.
