Thought this might be of interest to other Silver card members - received by email yesterday. Not sure if this is targeted at particular members or is universal, or indeed whether it's a permanent change.
13Alpha
Dear Mr 13Alpha,
You may remember that we wrote to you recently about a series of improvements we’re making to the Executive Club based on your feedback.
One of the things members mentioned was that you felt you should be rewarded for every flight you take. We think so too.
For the next three months you’ll earn Tier Points on every flight
From 18 February to 18 May 2009, for the first time ever, you’ll earn Tier Points on every flight* you take with us and our oneworld® partners. This even includes flights on discount economy tickets, for which you’ll get 25% of the Tier Points you’d earn on a fully flexible economy ticket.
And we've made it easier for you to maintain your Silver status
If you take 50 flights (or 25 return flights) in your current membership year, we'll waive the standard number of Tier Points required to renew your Silver status for another year. This includes any flights taken on discount economy tickets.**
I hope you find these new benefits worthwhile. You can expect news of more improvements very soon. In the meantime, if you have any feedback on this, or on any other changes we’ve made to your Silver membership, we'd love to hear from you. Simply visit our feedback page and let us know.
Warm regards,
James Hillier
Executive Club Manager