The airline business is like a round of golf.
You can crap the bed for 17 holes, but if you birdie the 18th with everyone watching, (think the 3rd quarter), you can't resist but return for another 17 holes of abuse.
There are serial airline guys out there that can't resist the lure either.
That's why there is the Triple Crown of Executives Presiding over Airline Bankruptcies.
It's a small group, but the roster of people waiting to join grows annually. So far, only Mr. TheWhite is the only Canadian member.