The reasons why we have seen a slow decline in pax number is that,
1. They have gone from 5 to 3 flights a day
2. They have messed the timings around and
3. They have reduced the size of the aircraft.
Each time this has happened they have seen a drop in pax numbers.
Agreed there are other factors but these are the main ones.
Exactly. I did nine years in SAS in sales and marketing after BMA, and I saw this pattern repeated time and time again. Don't ask me how it works, but file under "buyer behaviour".
Oh, and..
I suspect the huge decline in industry in the north east over the last 10+ years has more than a little to do with the decline in passenger numbers on the route.
?! What "huge decline in industry" would this be? Drop me a reply, and I'll check back here after I've taken the whippet for a walk down by the closed pit. :-)
I've lived here for over 25 years, and have never seen the area so prosperous.
Last edited by Midland 331; 19th Feb 2009 at 18:55.