(no full-service shorthaul to drag the numbers down)
Odd, BA Shorthaul made a profit over the last year and that includes removing the long haul connecting passengers from the SH listings as through connecting passenger revenue is included on the long haul statistics.
Watch where your figures come from Digitalis, whilst SH at BA many not be the cash cow for the company it does pull it's own weight and the majority of losses in revenue have been from the trans Atlantic long haul premium routes. Oddly enough exactly the same as Virgin. The main difference being that BA has other route structures to develop (far east, Middle east etc.) Virgin has a smaller non North Atlantic route structure to fall back on.
This downturn has hit all companies, not just the small ones and I am sure that the pain will be shared equally amongst all. Sad for anyone to lose a job and, hopefully, the upturn will come before it gets too bloody.