THANK YOU!
You've pretty much said what I was going to say (probably better than me
), but I'll say it again, anyway.
Uatc, I saw the media releases, thanks. Your problem is that a media release doesn't necessarily mean that the public get to see it. You've got a message, but it's not being delivered effectively. For that you need
PR!
If Civilair don't have a
PR unit, then you need professional help. Are you able to get
PR advice from the ACTU? (They have run very effective
PR campaigns in the past). If not (as SF suggested) hire a
PR unit.
PR units have the advantage that they aren't emotionally attached to the issues. They can take a step back and identify what it will take to get the public back on your side.
And right now the public ISN'T on your side.
It seems to me that you guys are fighting for your professional lives. If so, then you must do whatever it takes to ensure your professional futures!
DIVOSH!