On the other hand, SkyEurope keeps on getting some more cash from somewhere. Everytime it's gone, some new investor appears and puts in some more. It has been like that for several years; the company never made money, let alone profit, from selling coffee or peanuts onboard.
And yet, Sky is still alive, despite all predictions.
I don't understand the details behind it, but I'm sure that no investor would do that if there were no reason behind it.