As price monitor.....
7378FE: You need a hobby buddy! Also very glad you're not running an airline!
PAX have been happy to pay the $2500-$3000 fares on this route, then it makes sense to stay with these fares to maximise revenue, people must love fares in that range.
Little thing called an economic crisis going-on right now coupled with V Aus coming onto the route. How do you maintain market share and a time like this? Well one of the ways one would think would be to reduce fares! From what I've seen the V 777 offers the same product as QF (except for 'Rockstar' service whatever the **** that is!)
QF have been doing this for decades and came out showing profit estimates in the 100's of millions - even at the worst economic environment in recent history. The Virgin group is estimating running at a loss becasue of V for several years.
I'm not saying V Aus will fail - it may, it may not. Just think sensibly before making unsubstantiated comments.
Captain Sherm: as much as I agree that QF should have bought 777's, it takes more than aircraft type to succeed.