Profitable Routes
Why would they want a sweeter deal ? They should concentrate on gaining profitable routes, in an area full of Pax waiting to fly. Everyone in the South has had enough of travelling to Gatwick, Stanstead and the rest. BOH has massive potential. The cost of getting to the Big Airports and the Parking adds up to more than cost of the Flight.
I'd laugh my wotsits off, if Easjet nipped in at the last minute !