Why do they think they can succeed in this down economy? Is it a situation where they expect owners of larger aircraft to downsize and use this type of service? I presume they will roll-out slowly and hope the economy gradually improves...
I hear the Phenom 100 is a fun airplane to fly. Here's a link to the pilot section of their website (describes Phenom 100 flightdeck, etc.):
Fly JetBird - Pilots
Might be a fun airplane to fly, but I hope the pay meets expectations. Of course, they are probably likely to attract desparate furloughed pilots regardless...