PPRuNe Forums - View Single Post - Jetstar Advertising Budget
View Single Post
Old 31st Jan 2009, 07:43
  #19 (permalink)  
Mstr Caution
 
Join Date: Jul 2006
Location: Australia
Posts: 1,188
Likes: 0
Received 0 Likes on 0 Posts
Could this be the beginning of the end of cross subsidisation of the Jetstar brand?

Clifford wanted to clear up the "accounting" as to who was paying for what & how much.

Big brother pulls the pin on the advertising budget & as a result team orange "reviews" its advertising spend.

But then again, its easier to blame the "current economic climate"
Mstr Caution is offline