Do please drop it....Jetstar is part of the Qantas Group, is answerable to the Board, and is only there because some other parts of the group cannot do the job required of them. It is not a secret world conspiracy just to annoy you.
Profit is what's left after the spending necessary to generate the income. I don't know how many bazillion dollars have been spent on the "Still call Australia home" stuff....i think its nauseating shmaltz myself...but I figure someone in QF reckons the spend is justified by the results. So be it.