Good to see Geoffstar spending Qantas' profit
From the Daily Telegraph
Jelena's ticket to the big time - Jetstar to the rescue
By Justin Vallejo
January 30, 2009
SHE entered the Australian Open wearing donated clothing - a simple blue skirt, white top - after five years without a major sponsor.
But with an estimated $1 million deal over three years signed with Jetstar this week, Jelena Dokic's days of living on hardwood floors are all but over.
Today she will go straight into filming new TV commercials for her new sponsor to be aired during this weekend's tennis coverage.
Her management is fielding and sorting through other offers from more potential sponsors who are all after the signature of Australia's new comeback kid.
It is a remarkable turnaround after three wins and one loss at the Australian Open thrust the 25-year-old out of her father's shadow and into Australian sporting legend.
"We've been struck by her resilience and her capability to go through what she's gone through and to be where she is, and to do it with such style and personality - it's a great Australian story," Jetstar's David May said yesterday.
Dokic's last sponsorship, with clothing giant Fila, ended in 2003.