The BAR / BACE merger will not create a low cost airline in the same sence as Easyjet or Go. As far as I am aware the company will still offer a high spec product for the domestic / euro travellor and the business travellor who wants a high quality service is still the target at BHX.
The company will have a much lower cost base than at current.
Ticket Prices. There are currently many good deals on BA tickets from the regions, and without checking them all out, I have been informed that many are very comparable, to the no frills carriers.
I think Go was sold as it was no longer part of BA's overall stratergy. I also seem to recall that it had become a hurdle in the BA / KLM merger talks.
Fly Safely
