EI is launching IAD-MAD; MAD being somewhere they wouldnt open a base, so I see this as a good move.
They are expanding beyond Ireland, with a base in LGW, and expanding with long-haul ex IAD, in co-operating with UA. This proves EI will fight to survive, and is moving closer to UA, a major carrier, which is a good sign
As long as EI can confirm the IAD-MAD route and the 3 aircraft that will be eventually used on IAD-Europe routes, will be additional a/c sourced, and not compromise future growth from existing bases, well then EI will have support from th public, staff etc