Owe Ver Shoot,
Although I wouldn't use quite your words, I agree with you. I'm not a serviceman, I have spent 15 years trying to produce good kit for the customer, for 9 of those years that customer was the services, and occasionally it still is.
All three services are very professional, but they have different jobs and priorities. This tends to make them see things in different ways, and ultimately leads to the sort of daft rivalries that seem to have happened over Apache. I don't know what the solution is - possibly regular exchange of RAF Pilots to army squadrons and vice versa (and the Navy). I do know it was very frustrating when I worked for MoD and you were trying to do your best to get the best stuff out there for the best people to win the next war, and they spent too much time (at, it must be said Flag/Air/Field rank mostly) bickering about budgets and service rivalries (or where I was, report writing standards when all the services wanted to know was whether it worked or not).
Mind you, we still have never approached the stupity of the USA where a Navy, has it's own Army, which has it's own airforce - which doesn't trust the Navy's airforce and wouldn't even talk to the Airforce's airforce ! Goodness gracious, in the UK you can even refuel a Navy jet from an air force tanker and the army, marines and RAF regiment use the same rifles, that would never be permitted in the states.
Let's face it, things aren't that bad - but a bit of constructive banter doesn't do any hard. But, things could be better and it's worth pointing out where they could.
G