Avman your naivety is quite sad.
Businessmen do want to save money, so price does count.
Name a single class airline doing well…Mid West
Blue Fox offers full flexibility
Legend (internal not transatlantic just in case Avman lost the plot somewhere)
Legend Raised $84M spent $43M building a new terminal out of the $41m left $18m was spent on legals amending an Act of Congress, balance remaining (we do this just in case Avman can not keep up) $23m. $12m was spent on lease deposits and re-config the balance was used to try and start the airline. Needless to say they did not stand a chance in hell after being misled by their advisors as to costs.
Going head on with American at their own hub was to say the least silly. Sadly the ill-educated Avman thought they had a chance.