No BA bashing please - we don't all pop out of the same mould, so some of us do things that cause others of us to scratch our heads. (PS Gonzo, i do realize your initial post was very carefully worded).
As a BA pilot allow me to put forward a theory as to why a bit of rolling has been going on. I don't condone it, but on the 737 fleet we are trying to make our slow little aircraft fly to a 757 schedule. It is just not possible most of the time, so I can see how some people would try to roll a bit. These are probably the same people who have their noses pressed to the windscreen with max autobrake to get off the runway asap when using 27.
Also, weight comes into whether we come off at 11 or 14. Although we can come off at 11 more or less every time (it gives approx 1650m LDA) why hammer the brakes when it takes the same amount of time to get off the runway in a less frantic manner? Of course it all depends on how close the aircraft behind you is.
Just recently on a few occasions Tower have given me permission to roll to 16 with the landing clearance. I realise you can't do it all the time but it does make our life so much easier.
On a final note, I have done 2 go-arounds in the last year due to aircraft not vacating quickly enough - an AirFrance and a Crossair. In the case of the AirFrance he rolled to blocke 79 on 27L and igored requested from Tower to vacate at 82 and 81 (twice).
